FYS - "FYS. 50% less sugar and less marketing"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

Prêmios

1589

Marca: FYS
País: Brasil

Anunciante: Heineken

Titulo	FYS. 50% less sugar and less marketing
Titulo (língua original)	Menos Marketing
Agência	AlmapBBDO
Campanha	FYS. 50% less sugar and less marketing
Anunciante	Heineken
Marca	FYS
Posted	Outubro 2022
Sector Empresarial	Bebidas carbonadas
Filosofia	Creativity and humor, trademarks of the FYS soft drink , by the HEINEKEN Group, are being printed on billboards located in unusual places in Brazil. While the competition is always looking for the best locations in terms of visibility and movement to place its billboards, FYS continues to play with the category's advertising - which relies on marketing excesses - and strategically selected locations considered low impact. The pieces, developed by AlmapBBDO , bring unique and customized messages according to the difficulty presented in the place. The chosen spots range from billboards behind poles, covered by trees to places with rare circulation. The initiative is part of the actions of the “ 50% less sugar and less marketing ” campaign that have taken place since the relaunch of FYS. In addition to billboards, the brand is betting on a film with the most well-known buzzwords in the advertising universe, launching a playlist on Spotify with a modern reinterpretation of public domain songs and actions on social networks with nonfluencers and collaborators.
Tipo de Mídia	Interatividade
Comprimento	75 seconds
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Pernil
Director criativo	Fernando Duarte
Director criativo	Henrique Del Lama
Equipa criativa	Erick Willmer
Equipa criativa	Gabriel Carletti
Equipa criativa	Giba Mendes
Equipa criativa	Hélio Maffia
Equipa criativa	Matheus Loretti
Equipa criativa	Mauro Maedo
Services	Christiano Bock
Services	Mariana Nanes
Services	Nicole Ferrari
Services	Miquéias Ramos
Planning Team	Sérgio Katz
Planning Team	Rafael de Andrade
Planning Team	Larissa Simões
Planning Team	Juliana Pupo
Media Team	Luana Gallizzi
Media Team	Fernanda Bolzan
Media Team	Angelo Dell'Arciprete Ferronato
Media Team	Felipe Benevides
Media Team	Manuela Rodrigues
Media Team	Camila Machado
Media Team	Ana Paula
Media Team	Natallia Bezerra
Live Marketing (Service )	Amanda Vieira dos Santos
Live Marketing (Service )	Miriam Tomoko
Live Marketing (Production)	Christiane Gonçalves Estrella
Approval Client	Bruno Piccirello
Approval Client	Giovanna Abreu
Approval Client	Luiza Guimarães
Approval Client	Rebeca Damas Nogueira Silva
Approval Client	Williane Vieira da Silva
Approval Client	Juliana Magalhães
Approval Client	Eduardo Picarelli
Approval Client	Carina Hermida
Approval Client	Nabil Nasser