Women In Film - "Board"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Estados Unidos

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Marca: Women In Film
País: Estados Unidos

Anunciante: Women In Film

Titulo	Board
Agência	Saatchi & Saatchi NY
Campanha	For Your Consideration
Anunciante	Women In Film
Marca	Women In Film
Data da primeira Transmissão/Publicação	2021 / 4
Sector Empresarial	Produção de televisão
Legenda	#HireHerBack
História	How Women in Film hijacked Hollywood’s favorite promotion tactic to raise awareness for hiring inequality after a recession and make sure women are considered for work. After a recession men are almost two times more likely to be rehired than women. Women in Film, an organization dedicated to advocating for women in the screen industries, wanted to make sure the recession resulting from Covid-19 didn’t create significant setbacks for women in Hollywood. To get women considered for work, Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign. For Your Consideration campaigns are how Hollywood normally promotes movies for awards but we used it to promote women: not for an award, for a job. We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with like Spike Lee, Aubrey Plaza and Sir Patrick Stewart. Then, we put them everywhere a Hollywood studio’s For Your Consideration campaign would appear—on billboards all over Los Angeles and on top industry websites and social, where studio execs were sure to see it.
Tipo de Mídia	Case Study
Chief Creative Officer	Daniel Lobatón Morey
Produtor	Danielle Hallack
Digital Director	Melissa Hochman
Director criativo	Liz Harrison
Director de arte	Katie Schikowski
Director de arte	Preethi Balakrishnan
Redator	Kelsey Boylan
Designer	Carlos Velasco
Diretor de Planejamento Estratégico	Hyomin Kang
Art Producer	Amy Salzman