Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, Emirados Árabes Unidos
TituloWhat Are We Allowing?
Agência
Campanha What Are We Allowing?
Anunciante Saudi Telecom
Marca 'TUBY' VIDEO APP FOR KIDS
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços de telecomunicações
Filosofia In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial
Tipo de Mídia Case Study
Comprimento
Chief Creative Operations Officer
Director executivo criativo
Creative Director
Director de arte
Redator
Redator
Redator
Producer
Head of Strategic Planning KSA
Planner
Associate Business Director
Account Director
Account Manager
GM Marketing & Communications
Traditional Media Director
Digital Media Director
Production House
Produtor executivo
Director
Director de fotografia
Music
SFX
Colorist
Editor
Online

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