'TUBY' VIDEO APP FOR KIDS - "What Are We Allowing?"

J. Walter Thompson Riyadh

J. Walter Thompson Riyadh Riyadh, Arábia Saudita

Prêmios

10005

Marca: 'TUBY' VIDEO APP FOR KIDS
País: Arábia Saudita

Anunciante: Saudi Telecom

Titulo	What Are We Allowing?
Agência	J. Walter Thompson Riyadh
Campanha	What Are We Allowing?
Anunciante	Saudi Telecom
Marca	'TUBY' VIDEO APP FOR KIDS
Data da primeira Transmissão/Publicação	2018
Sector Empresarial	Serviços de telecomunicações
Filosofia	In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial
Tipo de Mídia	Case Study
Comprimento	58 seconds
Chief Creative Operations Officer	Chafic Haddad
Director executivo criativo	Rayyan Aoun
Creative Director	Amr Wagih Mergawi
Director de arte	Max Dipasupil
Redator	Noor Wafa
Redator	Peter Moyse
Redator	Maian Alken
Producer	Jude Alsaati
Head of Strategic Planning KSA	Dana Alkutoubi
Planner	Rabie Hassoun
Associate Business Director	Jad Haddad
Account Director	Ziad Rayes
Account Manager	Yasmin Moufti
GM Marketing & Communications	Ahmed Alsahhaf
Traditional Media Director	Faisal Alsaad
Digital Media Director	Abdullah Alotaibi
Production House	Deja Vu
Produtor executivo	Manasvi Gosalia
Director	Shahir Zag
Director de fotografia	Daniel Lindholm
Music	Jay Wud
SFX	Joe Najm
Colorist	Andreas Piecha
Editor	Neda Ahmed
Online	Aeyaz