SheSays - "Why Has She Gone? 1"

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Marca: SheSays
País: Reino Unido

Anunciante: SheSays

Titulo	Why Has She Gone? 1
Campanha	Why Has She Gone?
Anunciante	SheSays
Marca	SheSays
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Publicidade e comunicação
Filosofia	Today SheSays, the global careers and mentorship creative network for women and non-binary people, has launched a powerful and honest social campaign that shows the real reasons why women and non-binary people are resigning from roles within creative industries and answers the question ‘why has she gone?’. The visual campaign, which is a series of six resignation letters, was created from insights* shared by over 100 women and non-binary people within the advertising, marketing, and media industries, in various positions, to expose the truth behind why they are leaving jobs. With 71% leaving roles and 55% stating the experiences ‘increased their mental health issues around stress, anxiety and depression’ SheSays wanted to be honest about ‘why has she gone?’. The creative uses dark humour to show the horrendous lived experiences of many women and non-binary people working in our industry. It acts as the voice for many who can’t speak up and unveils the real letter that so many would have wanted to write. Each letter addresses core issues of sexism, sexual harassment, menopause, mental health, being ignored and unfairly overlooked. SheSays have created a dedicated resources page to offer support and guidance on multiple issues that were raised through our wellbeing research. *SheSays surveyed its global community and women and non-binary people currently working within the advertising industry.
Tipo de Mídia	Imprensa e publicações
Director criativo	Sarah Musker
Director criativo	Laura McGovern
Director criativo	Tamryn Kerr
Art Direction and Design	Kim Weiner
Designer	Ana Grigorovici
Producer / Editor	Isabel Barker
Public Relations	Charlotte Read
PR Agency	PRcentric
Director de publicidade	Adah Parris
President & Executive Producer	Amy Dick
Creative Agency	SheSays