| Titulo | Selinah |
| Agência | Ogilvy South Africa |
| Campanha | Selinah - Topsy Foundation |
| Anunciante | Topsy Foundation |
| Marca | Topsy Foundation |
| Posted | Março 2010 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| Legenda | Help us provide us the treatment that can give someone a second chance |
| Filosofia | The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met. |
| Tipo de Mídia | Televisão |
| Mercado | África do Sul |
| Produtora | Egg Films |
| Realizador | Kim Geldenhuys |
| Director criativo | Fran Luckin |
| Director criativo | bridget johnson |
| Redator | Stephanie Van Niekerk |
| Director de arte | Robyn Bergmann |
| Director de fotografia | Kim Geldenhuys |
| Produtor da agência | Lisa Wides |
| Produtor | Kerry Hosford |
| Produtor | Rozanne Rocha-Gray |
| Som | Leah Siegel |
| Som | Human |
| Worldwide Chief Creative Officer | Tham Khai Meng |