| Titulo | Cartier - Santos |
| Brief | As a man (actor Jake Gyllenhaal) sits daydreaming in a bar, he's transported to an airborne world which captures the atmosphere of his new Cartier Santos pilots' watch, named after Brazilian aviator Alberto Santos-Dumont. The visual effects build up the pace and atmosphere, creating environments that become ever more abstract and magical. As the bar set was built on a giant turntable, the lighting effects could be achieved in-camera. In the street sequence, additional computer generated mist was added to recall the action in the clouds. The street glimpsed from the bar was also added via CG to connect the two environments. |
| Agência | Publicis 133 |
| Campanha | Cartier - Santos |
| Anunciante | Cartier |
| Marca | Cartier Santos |
| Posted | Novembro 2018 |
| Sector Empresarial | Relógios |
| História | Cartier is proud to reveal the new Santos de Cartier film starring the Maison's new ambassador Jake Gyllenhaal. The thrilling film is inspired by aviation pioneer Alberto Santos-Dumont and his personal quest to push boundaries and achieve the impossible. |
| Tipo de Mídia | Televisão |
| Realizador | Seb Edward |
| Director de fotografia | Hoyte Van Hoytema |
| Assistant Director | Adam Somner |
| Produtora | Wanda Paris |
| Produtor executivo | Hélène Ségol |
| Produtor de linha | Thierry Bettas Begali |
| Produtor de linha | Romain Cavagnac |
| VFX Studio | Mikros Image |
| Efeitos especiais | Stephane Allender |
| Efeitos especiais | Nicolas Huguet |
| Efeitos especiais | Xavier Questel |
| Flame Artist | Jonathan Hairman |
| Flame Artist | Jao M’changama |
| CG Artist | Adam Tinning |
| CG Artist | André Monteiro |
| CG Artist | Benjamin Lenfant |
| CG Artist | Matthieu Kornacki |
| Colorist | Jean-Clément Soret |
| Editor | Sam Rice-Edwards |
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