Emma Marsland
Account Handling at Engine UK
London, Reino Unido
TituloDiva Soft-Top
Campanha Diva Soft-Top
Anunciante Churchill Insurance
Marca Churchill Insurance
Data da primeira Transmissão/Publicação
Sector Empresarial Seguros
Legenda Depend on the dog
História The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance. 
Filosofia The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top. 
Tipo de Mídia Televisão
Director criativo
Equipa criativa
Equipa criativa
Produtor da agência
Produtor da agência
Account Manager
Account Manager
Account Manager
Account Manager
Agência de Mídia
Design de imagens
Director de fotografia
Empresa de produção Stitch
Pós produção Finish
Efeitos especiais

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