|Data da primeira Transmissão/Publicação|
|Legenda||Depend on the dog|
|História||The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.|
|Filosofia||The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.|
|Tipo de Mídia||Televisão|
|Director criativo||Orlando Warner|
|Equipa criativa||Rosanna Walker|
|Equipa criativa||Chris Da Roza|
|Produtor da agência||Victoria Dashwood-Quick|
|Produtor da agência||Nosisa Majuqwana|
|Account Manager||Emma Marsland|
|Account Manager||Carolina Gutierrez-Vargas|
|Account Manager||Joss Hunt|
|Account Manager||Katie Briefel|
|Agência de Mídia||MediaCom|
|Design de imagens||Joseph Mann|
|Director de fotografia||Ed Tucker|
|Empresa de produção||Stitch|
|Efeitos especiais||Andy Copping|
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