Titulo | Raw Materials |
Agência | Philipp und Keuntje GmbH |
Campanha | Raw Materials - Tetrapak |
Anunciante | Tetra Pak International S.A. |
Marca | Tetra pak |
Posted | Dezembro 2009 |
Sector Empresarial | Manufactura |
Filosofia | CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc. |
Problema | To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly. |
Tipo de Mídia | Televisão |
Mercado | Alemanha |
Director de publicidade | Tanja Kiebert |
Director de publicidade | Ludwig Venhaus |
Produtora | Bent Image Lab |
Director criativo | Diether Kerner |
Director criativo | Jo Marie Farwick |
Director de arte | Sönke Schmidt |
Director de arte | Rouven Steiman |
Director de arte | Kaloyan Yanev |
Director de arte | Alexander Norvilas |
Redator | Daniel Hoffmann |
Redator | René Ewert |
Redator | Dennis Krumbe |
Produtor da agência | Axel Leyck |
Account Manager | Nina-Sophie Scheller |
Account Manager | Steffen Schwab |
Realizador | Rob Shaw |
Producer | Kara Place |
Producer | Ray Di Carlo |