| Titulo | Yoga |
| Agência | Ogilvy Paris |
| Campanha | The Beautiful Word - Scrabble |
| Anunciante | Mattel, Inc. |
| Marca | Scrabble |
| Posted | Novembro 2009 |
| Produto | Board game |
| Sector Empresarial | Brinquedos e jogos |
| História | 2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life |
| Tipo de Mídia | Televisão |
| Director criativo | Chris Garbutt |
| Director de arte | Antoaneta Metchanova |
| Director associado de arte | Mathilde Fallot |
| Redator | Benjamin Bregeault |
| Redator | Arnaud Vanhelle |
| Realizador | Irina Dakeva |
| Realizador | Clément Dozier |
| Produtora | Wizz Productions |
| Worldwide Chief Creative Officer | Tham Khai Meng |
More Work
SEE ALLThe Rooftop
- MARCA:
- Yves Saint Laurent - La Nuit de l'Homme
- AGÊNCIA:
- BETC Etoile Rouge
The Lift
- MARCA:
- Yves Saint Laurent - La Nuit de l'Homme
- AGÊNCIA:
- BETC Etoile Rouge
The Mirror
- MARCA:
- Yves Saint Laurent - La Nuit de l'Homme
- AGÊNCIA:
- BETC Etoile Rouge
The Pool
- MARCA:
- Yves Saint Laurent - La Nuit de l'Homme
- AGÊNCIA:
- BETC Etoile Rouge
The Concert
- MARCA:
- Yves Saint Laurent - La Nuit de l'Homme
- AGÊNCIA:
- BETC Etoile Rouge
The Entrance
- MARCA:
- Yves Saint Laurent - La Nuit de l'Homme
- AGÊNCIA:
- BETC Etoile Rouge
Couple
- MARCA:
- Aigle
- AGÊNCIA:
- BETC Paris
Alpinists
- MARCA:
- Aigle
- AGÊNCIA:
- BETC Paris
It's Wild Out There
- MARCA:
- Aigle
- AGÊNCIA:
- BETC Paris