VHI Healthcare - "VHI Blue September"

Publicis Dublin

Publicis Dublin Dublin, Irlanda

4666

Titulo	VHI Blue September
Agência	Publicis Dublin
Campanha	VHI Blue September
Anunciante	VHI Healthcare
Marca	VHI Healthcare
Data da primeira Transmissão/Publicação	2014 / 9
Sector Empresarial	Associações de informação e de luta contra doenças
História	Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare.
Tipo de Mídia	Viral
Comprimento	30 seconds
Realizador	Damien O Donnell
Director criativo	Ger Roe
Director de arte	Ger Roe
Redator	Rachel Carey
Produtor	Anne Marie Curran
Produtor	Russell Curran
Group Account Director	Geraldine Jones
Produtor da agência	Niamh Skelly
Pós-produção	Screen Scene
Account Manager	Eibhín Mc Loughlin
Creative technologist	Shane Casey
Executivo de contas	Ian Hollinshead