Titulo | Saving the Proposal |
Agência | BBR Saatchi & Saatchi |
Campanha | Saving the Wedding Proposal |
Anunciante | Strauss Group Inc. |
Marca | Elite Turkish Coffee |
Data da primeira Transmissão/Publicação | 2015 / 12 |
Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
História | Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time! |
Tipo de Mídia | Viral |
Comprimento | |
Yossi Lubaton | |
VP, Creative Director | Eran Nir |
Redator | Lior Shoham |
Redator | Liron Cohen |
Director de arte | Carmel Gilan |
Digital Creative Director | Maayan Dar |
VP, Strategic Planning | Shai Nissenboim |
Planning Supervisor | Roni Arison |
Planeador | Roie Gortler |
VP, Group Account Head | Idit Zukerman |
Supervisor de conta | Reni Bracha |
Executivo de contas | Mor Aharon |
VP, Production & Content | Dorit Gvili |
Produção | Bosmat Marmarely |
Social & Digital Director | Idan Kligerman |
Social Media Editor | Aviv Melamed |
Traffic | Ronit Doanis |
Pós produção | BROADCAST |
Make-Up Artist | Liat Sheinin |
Realizador | Guy Michael |
Produtora | Jiminy Creative |