Ford Edge - "Napoleon"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

4837

Titulo	Napoleon
Agência	BBR Saatchi & Saatchi
Campanha	Napoleon
Anunciante	Ford Motor Company
Marca	Ford Edge
Data da primeira Transmissão/Publicação	2014 / 11
Sector Empresarial	Automotor
Legenda	Who you callin' tiny?
Filosofia	Our idea in two words: Napoleon Bonaparte.Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,and the performance of the FORD EDGE Eco-Boost engine.Israeli men now know. Tiny is powerful!So who you callin' tiny?
Problema	Common sense has it that larger engines are more powerful.That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter?
Tipo de Mídia	Imprensa e publicações
Mercado	Israel
Director executivo criativo	Nadav Pressman
CEO	Yossi Lubaton
Director criativo	Eran Nir
Redator	Becky Malakov
Director de arte	Ori Hasson
VP Group Account Head	Hagai Leeran
Supervisor de conta	Alon Goldman
Executivo de contas	Ori Ben-Dror
Executivo de contas	Chen Halpern
VP Production	Dorit Gvili
VP Strategic Planning	Shai Nissenboim
Planeador estratégico	Lora Goichman
Illustrator	Ido Hirshberg
Photoshop Artist	Yaniv Shahar
Director de tráfego	Ronit Doanis