Titulo | Trail of Perfume |
Agência | BBR Saatchi & Saatchi |
Campanha | Super-Pharm Presents: The Trail of Perfume |
Anunciante | Super-Pharm |
Marca | Super-Pharm |
Data da primeira Transmissão/Publicação | 2013 / 2 |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots created by Saatchi & Saatchi, Tel Aviv being perfume.This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target notices the alluring smell and then like a moth to flame, gets sucked in.The ads feature the international dance company Inbal Pinto & Avshalom Pollak |
Filosofia | dance as metaphor to Products |
Problema | SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Director executivo criativo | Nadav Pressman |
Director criativo | Sharon Refael |
Director de arte | Michal Gonen |
Redator | Orit Bar-Niv |
Chefe de produção | Dorit Gvili |
Production Manager | Gali Strarkman |
Director de contas | Shani Shaul |
Executivo de contas | Yael Sulzbacher |
Account Manager | Lia Glikman |
Account Manager | Yarden Enosh |
Planeador | Nir Abraham |
Planeador estratégico | Doron Bar-Gil |
Realizador | Ram Baruch |
Produtora | Shoshi & Udi |
dance group | Avshalom Polak & Inbal Pinto |
Música | Shmulik Noyfeld and Avi Balelli |