McDonald's - "Fancy a McDonald's?"

Leo Burnett

Leo Burnett London, Reino Unido

Prêmios

3300

Marca: McDonald's
País: Reino Unido

Anunciante: McDonald’s

Titulo	Fancy a McDonald's?
Agência	Leo Burnett
Campanha	#RaiseYourArches
Anunciante	McDonald’s
Marca	McDonald's
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Restaurantes e comida rápida
História	In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.However, we noticed something. An invitation to McDonald's is so universal that it can be communicated without words, food, or restaurants. All it takes, is a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.McDonald’s claimed ownership of that knowing look by turning it into an ownable action that quickly became a cultural trend that spread across 35 countries, via a fully integrated media plan that launched on Blue Monday at the beginning of January, with the goal of spreading joy at a time when the nation needs it most.We began with a bold experiential stunt that saw McDonald’s change their logo for the first time in history across physical signage, as well as social profiles.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	Moxie Pictures LDN
Empresa de produção	Final Cut
Pós-produção	Framestore
Audio Post Production	750mph
Chief Marketing Officer (CMO)	Michelle Graham-Clare
Director of Marketing	Steve Howells
Chief Creative Officer	Chaka Sobhani
Director executivo criativo	Mark Elwood
Director criativo	James Millers
Director criativo	Andrew Long
Redator	Gareth Butters
Director de arte	Joe Miller
Head of TV	Graeme Light
Realizador	Edgar Wright
Editor	David Webb
Flame Artist	Darren Nicholson
Pós-produção	Alexis Paterson
Colorist	Stef Perry
Mixer	Sam Ashwell