LIONSGATE+ - "It Lives on LIONSGATE+"

adam&eveDDB

adam&eveDDB London, Reino Unido

Prêmios

3582

Marca: LIONSGATE+
País: Reino Unido

Anunciante: Lionsgate Entertainment Corporation

Titulo	It Lives on LIONSGATE+
Agência	adam&eveDDB
Campanha	It Lives on LIONSGATE+
Anunciante	Lionsgate Entertainment Corporation
Marca	LIONSGATE+
Data da primeira Transmissão/Publicação	2022 / 9
Sector Empresarial	Serviços de diversão e lazer online
História	The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue. Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories).
Filosofia	Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment. The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story. The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London. The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	México, Estados Unidos, Brasil, França, Alemanha, Espanha
Empresa de produção	Trim Editing
Pós produção	Absolute Post
Audio Post Production	750mph
Director de publicidade	Superna Kalle
Director de publicidade	Linnea Hemenez
Director de publicidade	Melissa Stankowski
Director de publicidade	David Hutchin
Head of PR	Devon Sanceda
Head of Social	Candice Heath
Director de publicidade	Walker Smith
Director de publicidade	Lacey Batiste
Director de publicidade	Omar Khan
Director de publicidade	Stephany Bustos
Client Executive Creative Director	Rama Crouch-Wong
Client Creative Director	Kirk Fennel
Director de publicidade	Curtis Forristal
Director de publicidade	Jessica Echavez
Director de publicidade	Nicole Tassio
Director de publicidade	Stephanie Nusenow
Director criativo	Mark Shanley
Produtor	Lindsay Moyes
Planner	Lisa Stoney
Managing Diretor	James Rowe
Diretor dos Negócios	Jo Lorimer
Project Manager	Alice Southam
Chief Creative Officer	Richard Brim
Chief Executive Officer (CEO)	Tammy Einav
Chief Strategy Officer	Martin Beverly
Head of DE& I	Bukola Garry
Social content director	Camille Standen
Social Executive	Osob Yusuf
Produtora	Riff Raff Films
Realizador	Finn Keenan
Produtor executivo	Matthew Clyde
Produtor	Kate Brady
Cinematografia	Simona Chaudoir
Director de fotografia	Simon Chaudoir
Editor	Thomas Grove Carter
Pós produção	Untold
Pós produção	Future Deluxe
Post-production Producer	Ian Berry
Post-production Producer	Helen Chang
Post-production Producer	Nathan Hoad
Post-production Producer	Lisa Vaughan
Post-production Producer	Catherine Terricini
VFX Creative Director	Dave Fleet
VFX Creative Director	Chris Redding
VFX Creative Director	Phil Oldham
VFX Creative Director	Jonas McQuiggan
VFX Creative Director	Adrian Lawrence
Colorist	Julian Alery
Audio Post Production	Sam Ashwell
Compositor	Alloy Tracks
Agência de Mídia	Local Planet
Produtora	Cain & Abel
Business Affairs	Jamie Hirst
Senior Producer	Alberto Boldini
Editorial Producer	Ludovica Melica
Head of Language	Sarah Mrowicki
Translation Producer	Maria Dilena
QC Team	Stuart Moore
QC Team	Chloe Maudsley
QC Team	James Pyne
Editor	Jason Fox
Editor	Tom James
Agency	ALMA DDB
President/CEO	Isaac Mizrahi
Diretor de Planejamento Estratégico	Jorge Beccera
Agency	TracyLocke BRASIL
Chief Creative Officer	Daniel Ottoni
Agency	DM9DDB
CBO	Anita Souza
Director de contas	Valéria Cirello
Director criativo	Marcos Abrucio
Senior Copywriter	Jaque Juns
Senior Art Director	Marcio Pelense
Agency	DDB Mexico
President	Juan Isaza
VP Client Service	Montserrat Villafañe Molina
Director de contas	Carla De La Parra
Senior Copywriter	Kathia Cervera
Senior Copywriter	Maricela Ortega
OOH Creative Director	Mark Shanley
Executivo de contas	Keenan Moos
OOH Integrated producer	Nereida Valles
Digital Associate Producer	Kayla Rudess
Project Manager	Kimmy Harvey
Head of Design	Mitch Horton
Senior Graphic Designer	Kelsey Plantas
Designer	Chris Young
Designer	Brian Dalessandro
Activation	Juliet Penn-Hughes
Activation	Gareth Evans