Fridays For Future - "We Don't Care"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , Estados Unidos

12419

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Marca: Fridays For Future
País: Estados Unidos

Anunciante: Fridays For Future

Titulo	We Don't Care
Agência	FRED & FARID Los Angeles
Campanha	We Don't Care
Anunciante	Fridays For Future
Marca	Fridays For Future
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Questões ambientais e animais
História	The film introduces a cast of casually cool pre-teens who question the legitimacy and purpose of climate change concerns directly to the camera. Juxtaposing the same rhetoric stubbornly upheld over the last three decades with these fashionable adolescents, the spot establishes urgency while its stars skateboard, sing, and mess around without a care in the world. Although the energy of the film is lighthearted, enriched with the flair of a ‘90s public service announcement, the message at its core is paramount. We need to turn familiar apathy into serious concern, and serious concern into immediate change. Ending with an earnest call-to-action, Fridays for Future reminds us: “if we don’t care about climate change, who will?”
Problema	If current generations don’t care about the future of our planet, who will?
Tipo de Mídia	Viral
Comprimento	91 seconds
Chief Creative Officer	Fred & Farid
Director criativo	Nicolas Berthier
Director de arte	Radouane Guissi
Redator	Ciana Alessi
Supervisor de conta	Jules Chaffiotte
Produtor executivo	Amanda Van Caneghem
Realizador	dream inc.
Cinematografia	Amos le Blanc
Producer	Julia Fae
Guarda-roupa/estilista	Briana Walden
Stylist Assistant	Namwan Preechapatananon
Assistant Director	Julia Fae
Production Art Director	dream inc.
Pós produção	dream inc.
Colorist	dream inc.
Empresa de design sonoro	Defacto Sound
Mix	Defacto Sound