Titulo | Baby |
Agência | North Castle Partners Advertising |
Campanha | Baby |
Anunciante | People's Bank |
Marca | People's Bank |
Posted | Mai 2001 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Legenda | It's Possible. At People's. |
História | To build awareness that Peoples offers investment expertise such as college planning and retirement planning. |
Filosofia | The creative uses a simple graphic (in this spot, its a button and a buttonhole) to illustrate the point that Peoples has tailored solutions to match your specific financial needs. The depiction of a baby and its mother creates a warm, approachable atmosphere that echoes Peoples position as an approachable place that offers top-notch investment guidance right in your local bank. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Director criativo | Steven Garbett |
Director criativo | Steve Mark |
Redator | Doug Tenaglia |
Director de arte | Ed McCabe |
Produtor da agência | Jack Blandford |
Produtora | Red Car |
Realizador | Steve Horn |
Música | Russo Grantham |