Berlin Creative Studio - "Slow Down ALS"

Berlin Creative Studio

Berlin Creative Studio Anvers, Bélgica

731

Titulo	Slow Down ALS
Agência	Berlin Creative Studio
Campanha	Slow Down ALS
Anunciante	Berlin Creative Studio
Marca	Berlin Creative Studio
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Publicidade e comunicação
Legenda	slow down
História	The campaign gives voice to two brave Belgian ALS patients: Mathi (a former physician) and Annie (a former volunteer for the ALS league). Together, they ask the world to give them more time. Respectively 404 and 33 days ago they got their diagnosis. With most people dying within 1,000 days after diagnosis, their fate seems etched in stone. But there is still hope. Together, we can slow down ALS. The TV and radio all lead to slowdownALS.be. With every donation, the engraving in stone slows and eventually stops for a while. The more people donate, the more time we can give these patients.
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Creative Direction	Tom Berth
Creative Direction	Geert De Rocker
Creative	Bjorn Coucke
Creative	David Vermeulen
Creative	Tom Berth
Creative	Geert De Rocker
Digital Direction	Tanguy De Kelver
Account Direction	Johan Parmentier
Strategic Direction	Lode Avet
Music & sound design	Raygun
3D design & video	Uncanny
Website design	eFlavours