Martin Mercado
Chief Creative Officer at Mercado McCann
Buenos Aires, Argentina
TituloDon't Watch Netflix (Film Case)
Agência
Campanha Don't Watch Netflix
Anunciante Netflix, Inc.
Marca Netflix
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Serviços de diversão e lazer online
História In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director de arte
Director de arte
Redator
Produtor da agência
Director de contas

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