Kellogg Company - "Big Breakfast"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

6391

Titulo	Big Breakfast
Agência	Leo Burnett Chicago
Campanha	Share Your Breakfast
Anunciante	Kellogg's
Marca	Kellogg Company
Data da primeira Transmissão/Publicação	2011 / 3
Sector Empresarial	Cereais de pequeno-almoço
Filosofia	<!--StartFragment--> At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year. <!--EndFragment-->
Tipo de Mídia	Televisão
Empresa de design sonoro	Sound Lounge
Director de fotografia	Federico Alfonzo
Efeitos especiais	Mark Edinoff
Editor	Mark Edinoff
Realizador	Tim Brown
Produtora	Spank Corp Ltd
Produtor executivo	Emma Bewley
Redator	Daniel Fisher
Redator	Rick Brim
Director de arte	Daniel Fisher
Director de arte	Rick Brim
Director executivo criativo	Jim Bolton
Director executivo criativo	Don Bowen