| Titulo | Bracelets |
| Agência | Duval Guillaume |
| Campanha | Bracelets - MSF |
| Anunciante | Médecins sans Frontières |
| Marca | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Posted | Mai 2007 |
| Produto | Human Aid |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| Filosofia | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| Problema | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| Resultado | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mercado | Bélgica |
| Director criativo | Peter Ampe |
| Redator | Peter Ampe |
| Director criativo | Katrien Bottez |
| Director de arte | Katrien Bottez |
| Director criativo | Xavier Bouillon |
| Director de arte | Xavier Bouillon |
| Director de arte | Alexander Cha'ban |
| Director de contas | Inez De Pooter |
| Redator | Tiny Nys |