Nicorette Peppermint - "Smoke Week"

Otto Stockholm Proximity Stockholm, Suécia

3295

Titulo	Smoke Week
Agência	Otto Stockholm Proximity
Campanha	Smoke Week
Anunciante	Pfizer
Marca	Nicorette Peppermint
Posted	Junho 2005
Sector Empresarial	Utensílios para o fumador
História	Nicorette, a market leader in Nicotine Replacement Therapy, was losing gum-market shares to competitors offering a more candy-like product. The new soft gum Pepparmint was launched to turn the trend. As chewing is believing, the launch was based around sampling, and for effective and broad impact most of it was done online from www.nicorette.se. Parallel to this we let Nicorette¹s now famous Craving Man lead his own online campaign on www.smokeweek.se, to save smokers from the dangers of Pepparmint use. The target of 10,000 ordered samples was quickly reached and as we write this, 23,000 people have ordered samples.
Tipo de Mídia	Interatividade
Mercado	Suécia
Mais Informações	extranet.otto.se/media/Smokeweek/site.html
Director criativo	Jonas Lembke
Redator	Asa Osterlund
Designer	North Kingdom
Produtor	North Kingdom
Director de arte	David Hakeberg
Supervisor de conta	Andreas Kjellgren
Supervisor de publicidade	Maria Lohm
Realizador	Robert Lindström