Titulo | Sarah |
Agência | BBDO Group Germany |
Campanha | Remember Me |
Anunciante | Alzheimer Research Initiative |
Marca | Alzheimer Research Initiative |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Associações de informação e de luta contra doenças |
Legenda | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
História | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director | Kristoffer Heilemann |
Director executivo criativo | Tobias Feige |
Director executivo criativo | Daniel Haschtmann |
Director criativo | Jacobo Concejo |
Director criativo | Sebastian Steller |
Director de arte | Dejan Handjiski |
Director de arte | Martino Monti |
Conceito | Alma Haser |
Redator | Sebastian Steller |
Pós-produção | Stefan Kranefeld Imaging |
Fotógrafo | Stefan Kranefeld |
Art Buyer | Birgit Paulat |