#breathewithme Revolution - "Black America ReFund"

Atlantic

Atlantic New York, Estados Unidos

1564

Esse anúncio faz parte da Coleção ACT Responsible

Marca: #breathewithme Revolution
País: Estados Unidos

Anunciante: #breathewithme Revolution

Titulo	Black America ReFund
Agência	Atlantic
Campanha	Black America ReFund
Anunciante	#breathewithme Revolution
Marca	#breathewithme Revolution
Data da primeira Transmissão/Publicação	2021 / 6
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda	Black America Refund
História	For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba.
Tipo de Mídia	Interatividade
Comprimento	73 seconds
Owner/CCO	Marco Pupo
Owner/CCO	Joao Coutinho
Editorial	Cut & Run New York
Produtor	Eytan Gutman
Motion Design	Samuel Simões
Equipa criativa	Daniel Soares
Equipa criativa	Chris Davis
Equipa criativa	Leigh Blake
Equipa criativa	Ann Haggart
Equipa criativa	Andre Bittar
Equipa criativa	Rodrigo Burdman