| Titulo | Palm Tree |
| Titulo (língua original) | Motorista, olha a dica: troque 2 pneus, ganhe a camiseta. |
| Agência |
Lemni Scata Propaganda
|
| Campanha |
Palm Tree
|
| Anunciante |
Associação para Valorização e Promoção de Excepcionais
|
| Marca |
AVAPE / Porto Seguro Seguros
|
| Posted | Outubro 2006 |
| Sector Empresarial | Questões ambientais e animais
|
| Legenda | The rubber erases the nature |
| História | Creatures of the nature (fauna or flora) made by tire pieces interacting with real people, using the t-shirt of the campaign. |
| História (língua original) | Seres da natureza (fauna ou flora) feitos de pedaços de pneu interagindo com pessoas reais, usando a camiseta da campanha. |
| Filosofia | A partnership between Porto Seguro Seguro and AVAPE (not governmental Organization that the social inclusion of people with deficiency aims at) was proposal . When delivering 2 used tires in the Automotivos Centers of the Porto Seguro, the participant gained a t-shirt of the Campaign. The used tires were directed for recycling and the gotten income was destined to AVAPE. In the operation of this campaign carrying apprenticees of deficiency had been used, trained and directed for the AVAPE. |
| Filosofia (língua original) | A partnership between Porto Seguro Seguro and AVAPE (not governmental Organization that the social inclusion of people with deficiency aims at) was proposal . When delivering 2 used tires in the Automotivos Centers of the Porto Seguro, the participant gained a t-shirt of the Campaign. The used tires were directed for recycling and the gotten income was destined to AVAPE. In the operation of this campaign carrying apprenticees of deficiency had been used, trained and directed for the AVAPE. |
| Problema | To acquire knowledge people about direct the used tires for recycling, instead of discarding them in the nature. |
| Problema (língua original) | Conscientizar as pessoas a encaminhar os pneus usados para reciclagem, ao invés de descartá-los na natureza. |
| Tipo de Mídia |
Publicidade em revistas
|
| Mercado | Portugal |
| Director criativo |
Luiz Apud Neto
|
| Director de arte |
Marcelo Jelin
|
| Editor |
Durva Rodrigues
|
| Fotógrafo |
Fernando Gardinali
|
| Produtor da agência |
Adriano Ferri
|
