Petter Gulli
Director criativo at BBDO Oslo Reklamebyrå AS
Oslo, Noruega
TituloBetter in French
Agência
Campanha Better in French
Anunciante Fjordland
Marca Yoplait
PostedNovembro 2006
Sector Empresarial Iogurtes
Legenda Some things are better in French
História A typical French movie is badly dubbed with a weird Norwegian accent. It's clear that the Norwegian language has no place in this film. Super says "Some things are better in French", and we cut to Yoplait logo.
Filosofia To position Yoplait as a very French Yoghurt in comparison to the "Norwegian" position of TINE.
Problema We needed to position Yoplait clearly against their big Norwegian competitor TINE who owns the market.
Resultado Advertising awareness from 5% to 52% within the first weeks of the campaign.
Tipo de Mídia Televisão
Comprimento
Mercado Noruega
Director executivo criativo
Redator
Realizador
Director de contas
Director de arte
Produtora

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