Titulo | Better in French |
Agência | BBDO Oslo Reklamebyrå AS |
Campanha | Better in French |
Anunciante | Fjordland |
Marca | Yoplait |
Posted | Novembro 2006 |
Sector Empresarial | Iogurtes |
Legenda | Some things are better in French |
História | A typical French movie is badly dubbed with a weird Norwegian accent. It's clear that the Norwegian language has no place in this film. Super says "Some things are better in French", and we cut to Yoplait logo. |
Filosofia | To position Yoplait as a very French Yoghurt in comparison to the "Norwegian" position of TINE. |
Problema | We needed to position Yoplait clearly against their big Norwegian competitor TINE who owns the market. |
Resultado | Advertising awareness from 5% to 52% within the first weeks of the campaign. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Noruega |
Director executivo criativo | Petter Gulli |
Redator | Petter Gulli |
Realizador | Henrik Lagerkrantz |
Director de contas | Yngve Holtberget |
Director de arte | Joachim Haug |
Produtora | Social Club |