| Titulo | Fetal position |
| Agência | BBDO Argentina |
| Campanha | Fetal Position |
| Anunciante | Unicenter Shopping Mall |
| Marca | Unicenter Shopping Mall |
| Data da primeira Transmissão/Publicação | 2005 / 10 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Filosofia | We developed a TV spot based on emotion and simplicity to celebrate Mothers Day. The concept to work on was there is a place where we always want to go back, and it must be related to mothers. Finally, we conclude there is no place we can feel as comfortable and delighted as our mums womb. |
| Problema | 1- Strengthen the liaison between Unicenter and its main target: family. 2- Differentiate from competitors sales-oriented communication on Mothers Day. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Argentina |
| Other | Gonzalo Alvarez |
| Director criativo | Pablo Travieso |
| Other | Leonardo Domnanovich |
| Realizador | Adriana Laham |
| Executivo de contas | Denise Orman |
| Other | Marcela Panchú |
| Director executivo criativo | Papon Ricciarelli |
| Director criativo | Gonzalo Vecino |
| Director de contas | Fernando Sarni |
| Produtor da agência | Veronica Zeta |
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