| Titulo | Father Nature Does A Crossword Puzzle |
| Agência | PSone |
| Campanha | Father Nature Does A Crossword Puzzle |
| Anunciante | The J. M. Smucker Company |
| Marca | Smuckers |
| Data da primeira Transmissão/Publicação | 2023 / 7 |
| Sector Empresarial | Geleias, mel, manteiga de amendoim, açúcar |
| História | In an era where modern parents are seeking healthier options, Smucker's Natural is revolutionizing the breakfast table with real fruit ingredients – and launching a new national brand equity campaign, Smucker’s Father Nature 2.0, airing across TV, OLV, Social, Digital, and Commerce. What sets this campaign apart is the sitcom twist. We see the star Father Nature (a loveable stay-at-home dad who just so happens to be married to Mother Nature) interacting with his daughter, Daughter Nature, and the quirky animals around him, all in true sitcom style. Like the initial campaign, we transformed a kitchen into a fantastical natural environment with real, vibrant foliage and animals (Ostrich, King Vulture, Ring-Tailed Lemur, Mini Pig, Fawn, Hedgehog) to truly immerse the 'Nature' household in the outside world. Each Smucker's Natural spot feels like a mini-episode from a classic family sitcom, packed with moments and nostalgic tropes that will take you back to the days of Full House and Family Matters. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Empresa de produção | Friendshop! |
| Chief Creative Officer | Erica Roberts |
| Group Creative Director | Peter Defries |
| SVP | Peter Defries |
| Group Creative Director | Alan Wilson |
| SVP | Alan Wilson |
| Director criativo | JR Harris |
| Group Executive Producer | Lauren Schneidmuller |
| SVP | Lauren Schneidmuller |
| President | Yuri Lee |
| Group Account Director | Hadas Grossman - VP |
| Director de contas | Hadas Grossman - VP |
| Executivo de contas | Mike Daly |
| Group Strategy Director | Jennifer Baldwin |
| EVP | Jennifer Baldwin |
| Estrategista | Tristen Sechi |
| Estrategista | Hadas Grossman - VP |
| Diretor de Estratégia | Hadas Grossman - VP |
| Project Manager | Nikolay Ilchenko |
| Produtora | Smuggler |
| Realizador | Randy Krallman |
| Produtor executivo | Allison Kunzman |
| Editor | Ben Suenaga |
| Produtor executivo | Adam Roe |
| Pós-produção | Parliament |
| Efeitos especiais | Phil CROWE |
| Auditivo | Harbor Pictures |
| Empresa de design sonoro | Harbor Pictures |
| Mix Company | Harbor Pictures |
| Produtor executivo | James Dean Wells |
| Creative Lead | Michael Jurasits |
| Compositor | Thomas Keery |
| Director de arte | Molly Prunka |
| Redator | Blake Fromkin |
| Director de arte | Arthur Germer |
| Redator | Zakk Weston |
| Senior Producer | Jamie Zimmerman |
| Lead Business Affairs Manager | Deanna Gattie |
| Business Affairs Manager | Erica Greenfield |
| Supervisor de conta | Niketh Raghavan |
| Assistant Account Executive | Sadie McMillan |
| Estrategista | Teylor Parks |
| Senior Associate | Magdalena Goss |
| Equipa criativa | John McIntosh |
| Equipa criativa | Jade Kim |
| Equipa criativa | Jay Lee |
| Equipa criativa | Sohee Lim |
| Equipa criativa | Keith Sullivan |
| Equipa criativa | Andy Mower |
| Produção | Lexi Stearn |
| Produção | Anna Borysewicz |
| Produção | Sebastien Le Coz |
| Sound Engineer | Brian Wilkowski |
| Produtor | Max Macnow |
| Music Agency | Human |
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