| Titulo | The Most Beautiful Sound 1 |
| Agência | Grey New York |
| Campanha | The Most Beautiful Sound |
| Anunciante | American Society of Clinical Oncology |
| Marca | American Society of Clinical Oncology |
| Data da primeira Transmissão/Publicação | 2022 / 4 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| História | Scientific studies have shown that the diagnosis of cancer itself can lead to clinical stress, weakening of immune responses, and the inability to fight back against cancer. To build resiliency and hope in patients, we captured something new for patients to hear —the sound of cancer cells dying and translated these data into sounds patients could listen to. |
| Filosofia | We formed an exclusive research agreement and 2 year, scientifically-validated study with Harvard Medical School. For the first time ever, the study isolated cancer cells (from different cancers) at the precise moment of apoptosis and captured its sound to help millions of people fighting cancer. We used a microscopy technique known as stimulated Ramen Scattering to image the microscopic details of cells and tissue via their inherit molecular vibrations. Then, we isolated cancer cells at the precise moment of apoptosis by projecting laser beams of different colors onto cells. When the energy difference between these colors matched the molecular vibration, we can see where molecules containing that vibration reside. This allowed us to map chemicals across space and time in cells and follow processes such as cells such as cell growth and cell death. This data and the inherit frequencies of the cells were translated into high fidelity sound and shared with patients. We then worked with Berklee School of Music to translate the sounds into inspiring musical album. In collaboration with the Berklee School of Music, Cancer Dojo and Clinical Nurse Specialists and leading oncologists, we are conducting a pilot sound therapy program available to hospitals, universities, patients, and caregivers. After studying thousands of cancer molecules and collecting millions of data points, Harvard Medical School has published the results from the study. It is also available on Cancer Dojo, an app that empowers cancer patients to play an active role in their recovery to make them more resilient to the negative effects of the disease; it will also be available for download on themostbeautifulsound.org. The Most Beautiful Sound has also launched with a website, radio ad, film, and will be a major presence at the ASCO convention. |
| Tipo de Mídia | Poster |
| Chief Creative Officer | Tim Jones |
| Produtor | Peter Bailey |
| Chief Creative Officer | Graham Drew |
| Director de arte | Guy Bricio |
| Director de arte | Sttenio Costa |
| Empresa de design sonoro | Canja Audio Culture |
| Editor | Lucas Pimenta |
| Redator | Erica Gale |
| Global Chief Creative Officer | Javier Campopiano |
| Director de arte | Laura Potucekk |
| Redator | Josh Eastmann |
| Redator | Viton Neto |
| Director de arte | Jake Silvermann |
| Director assistente criativo | Darian Momanaee |
| Redator | Darian Momanaeee |
| Project Manager | Melissa Fu |
| Creative Contributor | Conn Bertish |
| Produtor | Siobhan Carolan |
| Director de fotografia | Scott Clarkson |
| Produtor | Neil Williamss |
| Designer gráfico | Darach McSherryy |
| Editor | Quinton Harris |
| Visual Effects Studio | LightFarmm |
| Voice Talent | Sarah Hunter |
| Production (Agency) | Townhouse |
| Produtora | Peter Bailey Productions |
| Editorial | Hogarth |
| Produtora | Gramercy Park Studioss |
| Pós-produção | Showoff |
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