| Titulo | Almost |
| Agência | Brokaw |
| Campanha | Crossbows - Horton |
| Anunciante | Horton Manufacturing |
| Marca | Horton Crossbows |
| Posted | Março 2007 |
| Produto | crossbows |
| Sector Empresarial | Equipamento desportivo e de ócio |
| História | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Estados Unidos |
| Redator | Tim Brokaw |
| Director de contas | Ralph Cutcher |
| Director de arte | Brian Gillen |
| Redator | Brian Gillen |
| Executivo de contas | Vanessa Miller |
| Director criativo | Pat Pujolas |
| Redator | Pat Pujolas |
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