| Titulo | Magnum 5 Senses |
| Agência | McCann London |
| Campanha | Magnum 5 Senses - Unilever |
| Anunciante | Unilever |
| Marca | Magnum |
| Posted | Julho 2006 |
| Sector Empresarial | Gelados |
| História | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
| Tipo de Mídia | Poster |
| Mercado | Países Baixos |
| Director criativo | Milka Pogliani |
| Realizador | Bruno Aveillan |
| Director de arte | Mark Hurst |
| Produtora | Quad Productions |
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