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Neil Johnson
Neil Johnson
Creative Chairman at Factory Sound
London, Reino Unido
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TituloThe Miracle of Mulberry
Agência
Campanha Miracle of Mulberry
Anunciante Mulberry
Marca Mulberry
Data da primeira Transmissão/Publicação 2015 / 11
Sector Empresarial Vestuário, moda e calçado
Filosofia The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle. 
Tipo de Mídia Viral
Comprimento
Mercado Reino Unido
Produtora
Pós-produção
Audio Post Production
Brand Director
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director executivo criativo
Redator
Director de arte
Managing Partner
Director de contas
Head Of Planning
Produtor da agência
Realizador
Producer
Editor
Sound Designer
Sound Designer
Post-production Producer
Produção musical
Arranjador de música
Compositor
Arranjador de música
Compositor

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