Onitsuka Tiger - "Zodiac race - AsicsDP"

Amsterdam Worldwide Group

Amsterdam Worldwide Group Amsterdam, Países Baixos

7156

Marca: Onitsuka Tiger
País: Países Baixos

Anunciante: ASICS Corporation

Titulo	Zodiac race - AsicsDP
Agência	Amsterdam Worldwide Group
Campanha	60th Anniversary - Onutsika Tiger
Anunciante	ASICS Corporation
Marca	Onitsuka Tiger
Data da primeira Transmissão/Publicação	2009 / 2
Sector Empresarial	Calçado Desportivo
História	A global print campaign features photography of the Zodiac Race sneaker set against a canvas, traditionally hand-painted in oils, targeting style, fashion and influencer magazines.
Filosofia	In Japanese culture a 60th birthday is a milestone of major significance laden with symbolism around the "Cycle of Life", which is itself based on the Japanese Zodiac calendar. The agency has reworked the ancient Zodiac legend, which tells how 13 animals raced against each other to secure a spot in the Zodiac Calendar, to create a campaign that works across multiple communications channels. These include a one meter-long sneaker diorama; an animation, print ads; online and in-store executions.
Problema	The agency is poised to launch a year-long campaign for Onutsika Tiger, ASIC's premium heritage sneaker and apparel brand, which celebrates its 60th anniversary this year. It will also promotes the brand's Spring-Summer 2009 collection.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Richard Gorodecky
Director criativo	Andrew Watson
Redator	Gillian Glendinning
Director de arte	Jasper Mittelmeijer
Produtor da agência	Samantha Koch
Animação	Jonathan Garin
Compositor	Jonathan Garin
Compositor	Naomi Nishimura
Animação	PandaPanther
Produtor executivo	Senju Hudson
Produtor	Sarah Obermeister Kraatz
Produtor	Lydia Holness
Coordinator	Natsu Takahashi