Transamerica - "Write Their Next Chapter"

gyro Chicago/Denver , Estados Unidos

9185

Marca: Transamerica
País: Estados Unidos

Anunciante: Transamerica

Titulo	Write Their Next Chapter
Agência	gyro Chicago/Denver
Campanha	Write Their Next Chapter
Anunciante	Transamerica
Marca	Transamerica
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Banca, finanças, lei e seguros
História	Transamerica has launched its first brand campaign from new creative Agency of Record gyro. The integrated campaign, entitled “Write Their Next Chapter,” seeks to help Financial Professionals ensure that their clients take the necessary steps today to better manage their health costs in the future. While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between our finances and our healthcare costs, despite the two being inextricably linked. Transamerica is the first to truly own this space by putting Wealth + Health at the center of its brand. The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives. The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes. Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019.
Tipo de Mídia	Televisão
Comprimento	30 seconds
President	Chris Hill
Director executivo criativo	Doug Kamp
Group Creative Director	Ted Wahlberg
Director criativo	Don Dunbar
Director assistente criativo	Matt Olson
Chief Strategy Officer	Mark Witthoefft
Diretor de Estratégia	Amanda Schuneman
Director de contas	Laura Brown
Supervisor de conta	Allie Laudick
Produtora	ATK Plan
Creative Retoucher	Filtre Studios
Head of Brand Strategy	Jamie Poston
Sr. Director of Brand Strategy	Chava Ziff