Yolanda Be Cool - "Yolanda Recall"

Gotham, Inc.

Gotham, Inc. New York, Estados Unidos

13105

Titulo	Yolanda Recall
Agência	Gotham, Inc.
Campanha	Yolanda Be Cool: International Product Recall
Anunciante	Yolandabecool
Marca	Yolanda Be Cool
Data da primeira Transmissão/Publicação	2012 / 10
Sector Empresarial	Discos, CDs, DVDs e vídeos
História	The 2010 song, “We No Speak Americano” was a bigger brand than the artist Yolanda Be Cool, reaching #1 on the Billboard Chart in 23 countries. With a new album coming out, the duo of DJs had to find a way to take credit for the song, while making room and introducing their new work. The campaign had to make Yolanda Be Cool as popular and recognizable as their previous hit. If they launched an album without taking credit for Americano, the album would have had none of the rub-off affect from their smash hit. So we wanted people to know, the DJs who brought you Americano are now bringing you their new album, Ladies and Mentalmen. Prior to the Product Recall, no one linked Yolanda Be Cool and Americano.
Tipo de Mídia	Viral
Chief Creative Officer	Marty Orzio
Talento	Yolanda Be Cool
Group Creative Director	Anthony Moss
Redator	Anthony Moss
Redator	Kasey Foster
Director de arte	Patrick Walsh
Produtor	Matt Nowak
Produtor	Dan Bradbury
Produtor	Paul Gunnarson
Produtor	Cristina Alberto
Realizador	Elliot Dillman
Produtora	Bankrupt Films
Empresa de produção	Cosmo Street
Editor	Aaron Langley