Jet Tours - "Lifting"

Publicis Etoile (now Publicis Dialog) Paris, França

5070

Titulo	Lifting
Titulo (língua original)	Lifting
Agência	Publicis Etoile (now Publicis Dialog)
Campanha	Lifting
Anunciante	Jet Tours
Marca	Jet Tours
Posted	Julho 2003
Sector Empresarial	Hotéis e resorts
Legenda	Jet Tours, Expert In Successfull Holidays.
Legenda (língua original)	Jet tours, spécialiste en vacances réussies
Filosofia	The campaign will put in an equation, with a tone of humour and lightness, Jet tours = successful holidays - through a communication illustrating that in life, all can be missed except one's holidays. Then some variations linked with topicality will come to enrich this central concept.
Filosofia (língua original)	La campagne sattachera, avec un ton dhumour et de légèreté, à installer léquation Jet tours = vacances réussies au travers dune communication illustrant que dans la vie, on peut tout rater mais pas ses vacances. Puis un certain nombre de déclinaisons rebondissant sur lactualité viendront enrichir ce concept central.
Tipo de Mídia	Exterior
Supervisor de publicidade	Laurence Berman?Clément
Director de publicidade	Philippe de Saint-Victor
Director de publicidade	Isabelle Cussac
Director criativo	Dominique Chevallier
Director de contas	Fabrice Buisson
Supervisor de conta	Anne Cantrel
Redator	Frédéric Gayraud
Director de arte	François Lelong
Produtor da agência	Anne-Marie Vallat