Godzilla's 50th anniversary - "Watch your head"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, Espanha

3914

Titulo	Watch your head
Agência	Leo Burnett Madrid
Campanha	Godzilla's 50 Anniversary
Anunciante	Sitges - International Fantastic Film Festival of Catalonia
Marca	Godzilla's 50th anniversary
Posted	Agosto 2005
Sector Empresarial	Outros
Filosofia	We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla.
Problema	The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival.
Resultado	We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11%
Tipo de Mídia	Exterior
Mercado	Espanha
Director de arte	Javier Álvarez
Director criativo	Rafa Antón
Director de arte	Anna Bostad
Redator	Francisco Cassis
Director de arte	Miguel De Maria
Director criativo	Fernando Martin
Redator	Juan Carlos Martinez