| Titulo | Bench |
| Agência | Saatchi & Saatchi |
| Campanha | World of Babies - Pampers |
| Anunciante | Procter & Gamble |
| Marca | Pampers |
| Data da primeira Transmissão/Publicação | 2004 / 1 |
| Sector Empresarial | Higiene do bebé |
| Problema | SUMMARY Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libero, while in Greece, Pampers leadership share was thought to have reached a level that could not be surpassed. The resulting World of Babies campaign brought to life the experience of being a baby for the target mums by literally converting the adult experience of the media they consumed into the equivalent experience for a baby. A cohesive creative and media strategy generated share increases as well as major shifts in Pampers ownership of baby stages equity in both markets. |
| Tipo de Mídia | Exterior |
| Mercado | Suécia, Grécia |
| Director criativo | Tris Gates-Bonarius |
| Fotógrafo | Robert Koenne |
| Director de arte | Heike Schmilz |
| Director de contas | Simon Sinclair |
| Account Manager | Anne O'Brien |
| Director de publicidade | Mathilde Delhourne |
| Planeador | Mo Fisher |
More Work
SEE ALLBlack & White
- MARCA:
- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Curiosity
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- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Repetition
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- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Mirror
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- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Stairs
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- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Square
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- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Triangle
- MARCA:
- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
Circle
- MARCA:
- Pampers
- AGÊNCIA:
- Saatchi & Saatchi
New Baby
- MARCA:
- Pampers
- AGÊNCIA:
- Saatchi & Saatchi