Fiat - "Safety Wi-Fi"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasil

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Marca: Fiat
País: Brasil

Anunciante: Fiat

Titulo	Safety Wi-Fi
Agência	Leo Burnett Tailor Made
Campanha	Safety Wi-Fi
Anunciante	Fiat
Marca	Fiat
Data da primeira Transmissão/Publicação	2015 / 5
Sector Empresarial	Outros
História	Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015.
Tipo de Mídia	Case Study
Comprimento	113 seconds
Mercado	Brasil
Account Manager	Cíntia Mourão
Account Manager	Eduardo Crepaldi
Account Manager	Caio Perez
Director criativo	Eduardo Battiston
Planning Team	Tiago Lara
Planning Team	Rafael Camilo
Planning Team	Marco Farah
Director executivo criativo	Marcelo Reis
Director criativo	Márcio Juniot
Director criativo	Pedro Utzeri
Director de arte	Vitor Menezes
Graphic Producer	Zezinho Lima
Graphic Producer	Rodrigo Lima
Graphic Producer	Ricardo Sotelo
Graphic Producer	Rosilene Ribeiro
Redator	Alexandre Freire
Motion Design	Christian Balzano
Media Manager	Fernando Salles
Media Manager	Daniela Franco
Media Manager	Paulo Pereira
Media Manager	Fernando Bombonatti
Media Manager	Nathalia Si
Chief Creative Officer	Fred Saldanha
Director de arte	Maicon Pinheiro
Director criativo	Marcelo Bruzzesi
Editor	Paulo Staliano
Redator	Pedro Furtado
Produção de som	Wilson Simoninha
Produção de som	Jair Oliveira
Produção de som	Rodrigo Monteiro
Produção de som	Pedro Caldas
Produção de som	Dionisio Dazul