Exterior Facade Cleaning - "The Front Spray Action"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, Alemanha

2619

Titulo	The Front Spray Action
Agência	Leo Burnett Germany
Campanha	The Front Spray Action
Anunciante	Werner Tomasi Company
Marca	Exterior Facade Cleaning
Posted	Janeiro 2001
Produto	Exterior Facade Cleaning 07453-3622
Sector Empresarial	Sector imobiliário
História	This idea works with the paradoxon of proposing the solution to a problem which is just created in avery direct way. In the enterprises catchment area, the telephone number of the exterior facade cleaning service was sprayed graffity-like as a recommendation on some walls and fronts that need a renovation.
Filosofia	The intention is to arouse interest by reducing information to the very basics. By using a completely new medium the Front Spray Action makes facade cleaning a topic to talk about. We looked for a large, unusual medium which could communicate the skills of a facade cleaning service. The idea to show the neccessity of a company's work right on the spot is unusual and very convincing.
Tipo de Mídia	Impressões colaterais e de marketing directo
Director criativo	Uwe Marquardt
Director criativo	Kerrin Nausch
Redator	Jens Kessinger
Redator	Michael Schacht