Cassiano Saldanha
Director de arte at OgilvyOne Worldwide
Sao Paulo, Brasil
TituloGRAACC / Hope
Agência
Campanha GRAACC / Hope
Anunciante Grupo de Apoio ao Adolescente e à Criança com Câncer
Marca GRAACC
PostedMai 2005
Sector Empresarial Associações de informação e de luta contra doenças
História GRAACC is a non-governmental organisation that supports poor children with cancer. In face of the many challenges they meet to continue their activities, they needed to use the Internet as a powerful means to increase the number of donations and volunteers. This piece seeks to illustrate the positive outcomes of some of the institution's work, showing that when cancer is diagnosed early, the cure expectancy rate is much higher. Through an emotional approach, it hopes to touch people, stimulating them to help GRAAC continue its history of victories. PLEASE, INTERACT.
Tipo de Mídia Interatividade
Mercado Brasil
Mais Informações www.ourwork.com.br/hope
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