| Titulo | VIP Like Me Site |
| Agência | Agency.com |
| Campanha | VIP Like Me - Snickers |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Outubro 2008 |
| Sector Empresarial | Barras doces |
| História | The digital component of the promotion is an original web video series featuring NFL legend Michael Strahan titled "VIP Like Me". The episodes feature Mr. Strahan answering questions from fans, teaching them how to be a Super Bowl V.I.P. The scripts were developed with Strahan's comedic personality and charisma in mind. |
| Filosofia | The episodes, created exclusively as web content, will appear on www.snickers.com (direct access at http://viplikeme.snickers.com) in video-sharing communities and in online rich media units. |
| Resultado | Shot at New York's Chelsea Piers, the episodes feature Strahan reading viewer mail from the comfort of a yacht. The seven-time Pro Bowler then responds with everything from proper dancing tips, a pep talk and his version of a workout. |
| Tipo de Mídia | Web site |
| Mercado | Estados Unidos |
| Mais Informações | viplikeme.snickers.com |
| Director executivo criativo | Mat Zucker |
| Director criativo | Ben Abramowitz |
| Director assistente criativo | Adam Romero |
| Director de arte | Adam Romero |
| Redator | Dan Cordella |
| Produtor da agência | Matthew Carlin |
| Senior Information Architect | Jutta Kirchgeorg |
| Director técnico | Luke McNeur |
| Designer | Guillermo Echevarria |
| Designer | Geovanny Panchame |
| Video Consultant | Jeff Feder |
| Quality Analyst Manager | Riddhi Thakar |
| Construtor de site | Nishant Hivarkar |
| Flash Developer | Arvind Patel |
| Flash Developer | Michael Xue |
| Flash Developer | Won Lee |
| Flash Developer | Jane Chen |
| Agency - Managing Partner | Joan Zulawski |
| Director de contas | Michael Maliner |
| Supervisor de conta | Lana Reyes |
| Project Manager | Eric Tordiff |
| Project Manager | Jeannette Kim |
| Executivo de contas | Susan Tran |
| Executivo de contas | Erika Lewis |
| Editor | Andrew Doga |
| Empresa de produção | Version 2 |
| Efeitos especiais | Version 2 |
| Realizador | Adam Jones |
| Empresa de design sonoro | Joseph Fraioli |
| Compositor | Joseph Fraioli |
| Produtor executivo | Lou Addesso |
| Produtor executivo | Andrew Swee |
| Media Rep. | Ryan Bowling |
| Media Rep. | Karen Haggerty |
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