Rexona - "Peri Beyond the Limits"

Energy BBDO Brasil

Energy BBDO Brasil São Paulo, Brasil

2607

Marca: Rexona
País: Brasil

Anunciante: Unilever

Titulo	Peri Beyond the Limits
Agência	Energy BBDO Brasil
Campanha	Peri Beyond the Limits
Anunciante	Unilever
Marca	Rexona
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Desodorizantes
Filosofia	To announce the launch of Rexona's Breaking Limits Project in the Jardim Peri neighborhood, the various Gabriel Jesus graffiti murals have been altered with his face being replaced by those of young kids from the Peri community as a way of inspiring them to challenge their limits just like Gabriel. The player and the children star in the brand film about the project, to the sound of the “A vida é desafio” (Life is a challenge) song by Racionais MC’s — where the phrase: "I’ve always been a dreamer, that's what’s kept me going. As a kid, my dream was to be a soccer player, just watch me", comes from, and which the athlete has tattooed on his chest. The band is one of the biggest rap groups in Brazil, known for songs that address themes such as racism, social inequality and life on the outskirts of São Paulo. Born and raised in the Jardim Peri community in the North of Sao Paulo, Gabriel Jesus’ life has been totally transformed thanks to the opportunities he's had through sports. Inspired by the player's trajectory, Rexona, a brand that believes that physical movement has the power to transform lives, decided to support other youngsters from the community, so they too can reach their full potential. In partnership with the Jardim Peri Institute and Love.Fútbol, the Rexona Breaking Limits project will promote structural improvements and community empowerment projects dedicated to youth development through movement. Produced by the Energy BBDO agency, the film, Peri Beyond the Limits sensitively shows the player’s trajectory to inspire and encourage kids in the community.
Tipo de Mídia	Branded Content
Comprimento	229 seconds
Mais Informações	https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.rexona.com%2Fbr%2Fprojeto-quebrando-barreiras.html__%3B!!N96JrnIq8IfO5w!2AryPSlxoMlHQ96_1oD5RvE
Managing Diretor	Daniel Baena
Director executivo criativo	Alexandre Pagano
Director criativo	Romero Cavalcanti
Redator	Luiz Brodo
Director de arte	Guilherme Portugal
Director de arte	Thony Fernandes
Director de arte	Renato Picolo
Planning Team	Priscilla Ceruti
Planning Team	Jose Lucas de Paula
Planning Team	Glaucia Guerra
Planning Team	Mariana Nobis
Planning Team	Maria Elisa de Sá Fernandes
Planning Team	Laura Gomes
Planning Team	Gabriela Moriki
Account Management	Pedro Fuhrer
Account Management	Renato Nose
Account Management	Marcela Parolini
Account Management	Marina Vizoni
Director of Operations	Beatriz Venceslau
Digital Producer	Alexandre Nascimento
RTV	Celso Groba
RTV	Guto Lins
RTV	Taís Caetano
Produtora	MyMama Entertainment
Realizador	Urso Morto
2nd Unit Director	Ana Valente
Produtor	André Pinho
Produtor	Mayra Faour Auad
Produtor	Gabrielle Auad
Produtor executivo	João da Terra
Produtor executivo	Alex Missaka
Director of Coordination	João da Terra
Coordination Assistant	Juliana Sena
Liaison	Silvia Neri
Client Services Director	Pati Caldas
Director de fotografia	Urso Morto
1st Asst. Camera	Jorge Dayeh
2nd Asst. Camera	Tadeu Bastos Sampaio
Drone Operator	Tadeu Bastos Sampaio
Steadycam	Ariel Schvartzman
Logger	Ricardo Carpin
Logger	Lais Teixeira Santos
Video Assistant	Lais Teixeira Santos
Electrician	Rodolfo Melo
Best Boy	Rodrigo Augusto de Melo
Production Manager	Latino Melo
Production Manager	Carlos Eduardo Miranda de Freitas
Produtor	Marcelo Piccinini Selingarde
Produtor	Carla Barros
Produtor	Renato Alves Duarte
Production Assistant	Nicolly Gabriela Sena de Assis
Production Assistant	Gabriel Eustaquio
Production Intern	Lucas Alonso Moreno
Production Intern	Carlos Joshua Almeida Nascimento
Assistant Director	Alexandre Casagrande
Som	Denis Braggion Melito
Research	Julia Pellizzer
Post Production Coordinator	Larissa Medeiros
Post Production Coordinator	Gleice Licá
Pós produção	Gleice Licá
Editor	Urso Morto
Editor	Lucas Piloto
Pós produção	Fernando Branco
Colorist	Lucas Campos
Motion Graphics	Guilherme Mourão
Music Supervision	Big Sync Music
Produção	Cosa Nostra
Music Production Director	DJ KLJAY
Artist	EDI ROCK
Artist	AFRO X
Sound Engineer	BASE
Music Producer	DJ KALFANI
Editor de Música	Altafonte
Mix & Post	Hefty Audio
Artist	Cafu
Artist	Gilson
Graffiti Studio	Estudio USMANU
Graffiti	esbomgaroto
Collaboration	Love.Fútbol
Collaboration	Instituto Jardim Peri
Collaboration	Movimento Conexão Favela
Approval Client	Andreza Graner
Approval Client	Juliana Masotti
Actor/celebridade	Gabriel Jesus