Titulo | Impossible Sprint |
Agência |
TBWA\HAKUHODO
|
Campanha |
Impossible Sprint
|
Anunciante |
adidas
|
Marca |
adidas
|
Posted | Março 2005 |
Sector Empresarial | Roupa Desportiva
|
Filosofia | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
Problema | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
Resultado | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
Tipo de Mídia |
Exterior
|
Mercado | Japão |
Director de arte |
Shintaro Hashimoto
|
Director de arte |
Hirofumi Nakajima
|
Director criativo |
John Merrifield
|
Redator |
John Merrifield
|
Produtora |
Media Concierge
|
Fotógrafo |
A. Amana
|
Supervisor de conta |
Ada Chiu
|
Supervisor de conta |
Ruth Ang
|
Supervisor de conta |
Steven Horowitz
|
Supervisor de conta |
Annie Ye
|
Supervisor de conta |
Winnie Lee
|
Supervisor de conta |
Taro Sato
|
Supervisor de publicidade |
Paul Pi
|
Supervisor de publicidade |
Hisamichi Kinomoto
|
Supervisor de publicidade |
Cindy Ng
|
Supervisor de publicidade |
Taro Sekimoto
|
Supervisor de publicidade |
Fumitoshi Sato
|