| Titulo | Freeze |
| Agência | OwenKessel Leo Burnett |
| Campanha | Freeze |
| Anunciante | The Salvation Army |
| Marca | The Salvation Army |
| Posted | Junho 2005 |
| Produto | Winter Appeal For The Homeless |
| Sector Empresarial | Segurança pública, saúde e higiene |
| Filosofia | We demonstrated exactly what homeless people have to endure during the winter months by turning the temperature down inside a cinema from 25 to 0 degrees celsius. Within minutes the cinema was freezing and the moviegoers were all shivering. For a few minutes they were placed in the ragged shoes of the homeless. |
| Problema | The Salvation Army winter appeal to donate blankets to the homeless. |
| Resultado | Hundreds of blankets were handed in at salvation army bins in the cinemas' lobbies over the next few weeks. |
| Tipo de Mídia | Planeamento e compra de meios |
| Mercado | África do Sul |
| Director de arte | Debbie Gyngell |
| Director executivo criativo | Vanessa Pearson |
| Produtor | Pam Marsh |
| Production Manager | Crystal Munitich |
More Work
SEE ALLThe Power of Advice
- MARCA:
- Momentum
- AGÊNCIA:
- House of Brave
While you were out we got in
- MARCA:
- AA Insurance
- AGÊNCIA:
- House of Brave
One
- MARCA:
- 1Life Insurance
- AGÊNCIA:
- House of Brave
Emo
- MARCA:
- 8.ta
- AGÊNCIA:
- McCann South Africa
Kids for Sales
- MARCA:
- Salvation Army
- AGÊNCIA:
- OwenKessel Leo Burnett
Superman
- MARCA:
- The Salvation Army
- AGÊNCIA:
- OwenKessel Leo Burnett
AWB Uniform
- MARCA:
- The Salvation Army
- AGÊNCIA:
- OwenKessel Leo Burnett
Bride
- MARCA:
- The Salvation Army
- AGÊNCIA:
- OwenKessel Leo Burnett
Toupee
- MARCA:
- Mercedes-Benz
- AGÊNCIA:
- OwenKessel Leo Burnett