| Titulo | Dunk in the Dark |
| Agência | 360i |
| Campanha | Dunk in the Dark |
| Anunciante | Mondelez International |
| Marca | Oreo |
| Data da primeira Transmissão/Publicação | 2013 / 2 |
| Sector Empresarial | Biscoitos, pão, bolachas |
| História | When viewers grappled with an unforeseen break in the middle of Super Bowl XLVII, we saw an opportunity to enter the dialogue in a way that would garner the attention and respect of Oreo’s audience. Given the lapse in game-play, the timing was perfect to own the moment. Logistically, this type of real-time content creation involved setting up a central command center at our offices in New York with representation from strategy, creative, community, tech and account. Also seated at the table: key brand execs from Oreo. How was this accomplished in mere minutes? “You need a brave brand to approve content that quickly," said 360i President Sarah Hofstetter in BuzzFeed. "When all of the stakeholders come together so quickly, you’ve got magic." The on-the-fly social ad garnered nearly 15,000 re-tweets on Twitter. |
| Tipo de Mídia | Social Media |
| Mais Informações | http://twitter.com/oreo |
| Chief Creative Officer | Adam Kerj |
| Director criativo | Michael Nuzzo |
| Director criativo | Adam Gloo |
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