| Titulo | Beyond the rainbow |
| Agência | B-Reel |
| Campanha | Beyond the rainbow |
| Anunciante | H&M |
| Marca | H&M |
| Data da primeira Transmissão/Publicação | 2021 / 6 |
| Sector Empresarial | Vestuário |
| Filosofia | Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. That’s why for this Pride, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colors. B-Reel has developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means. Visit beyondtherainbow.hm.com to experience it for yourself. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Trilha sonora | Tami T "Ohlogy" |
| Mais Informações | https://we-made-a-thing.com/case-study/beyond-the-rainbow-case-study |
| Director executivo criativo | Zack McDonald |
| Director executivo criativo | Petra Albrektson |
| Creative Lead / Art Director | Maria Lashari |
| Redator | Mimmi Jostell |
| Designer | Gustav Stockman |
| Junior Designer | Peter Holtze |
| Director of Innovation | Lars Bjurman |
| Director técnico | Roger Pujol |
| Developer | Valentin Dubois |
| Estrategista | Thomas Eon |
| Brand Director | Caroline Déas Ehrnvall |
| Produtor | Charlotte Lefèvre |
| Digital Producer | Rodrigo Alberini |
| Produtor da agência | Markus Ahlm |
| Produtor da agência | Lena von der Burg |
| Produtor | Andreas Segerfeldt |
| Produtora | Pine |
| Realizador | Malin Ingrid Johansson |
| Editor | Johan Kjellberg |
| Fotógrafo | Therese Örvall |
| Pós produção | Warner Brothers Sweden |
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