Stéphanie Carre
Produtor da agência at DDB Paris
PARIS, França
TituloMr Potato Head (French)
Titulo (língua original)Mr Patate
Agência
Campanha Mr Potato Head - Hasbro
Anunciante Hasbro
Marca Playskool
Data da primeira Transmissão/Publicação 2006 / 11
Produto Mr Potato Head
Produto (língua original) Mr Patate
Sector Empresarial Brinquedos e jogos
Filosofia Starting from this position, the brand, the agency and the creatives set themselves the task of making Mr Potato Head the essential “vegetable” of the toy market.

Their film immediately reveals the fun and mad aspect of the product, while also showing the educational benefits: the freedom of play and personal expression. A formative tool for the child which makes his imagination run wild under the benevolent gaze of his parents. A creative freedom that lets him escape the normal world by inventing characters from his own imagination.
Filosofia (língua original) Tout le monde connaît Mr Patate, mais tout le monde ne voit pas l’originalité du concept produit.

DDB Paris présente Mr Patate comme le jeu où le n’importe quoi est la meilleure source d’éveil.
Problema Everyone knows Mr Potato Head, but not everyone recognises the originality or the benefits of the product.

DDB Paris presents Mr Potato Head as the toy whose “anything-goes” dimension is the best source of early learning
Problema (língua original) Tout le monde connaît Mr Patate, mais tout le monde n’a pas l’idée d’en acheter un…

C’est en partant de cette problématique que Hasbro France et DDB Paris se sont donné comme ambition de faire de Mr Patate un acteur incontournable du marché des jouets.
Tipo de Mídia Televisão
Comprimento
Mercado França
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Director criativo
Director criativo
Redator
Director de arte
Produtor da agência
Produtor da agência
Realizador
Produtora

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