Titulo | Mr Potato Head (French) |
Titulo (língua original) | Mr Patate |
Agência | DDB Paris |
Campanha | Mr Potato Head - Hasbro |
Anunciante | Hasbro |
Marca | Playskool |
Data da primeira Transmissão/Publicação | 2006 / 11 |
Produto | Mr Potato Head |
Produto (língua original) | Mr Patate |
Sector Empresarial | Brinquedos e jogos |
Filosofia | Starting from this position, the brand, the agency and the creatives set themselves the task of making Mr Potato Head the essential vegetable of the toy market. Their film immediately reveals the fun and mad aspect of the product, while also showing the educational benefits: the freedom of play and personal expression. A formative tool for the child which makes his imagination run wild under the benevolent gaze of his parents. A creative freedom that lets him escape the normal world by inventing characters from his own imagination. |
Filosofia (língua original) | Tout le monde connaît Mr Patate, mais tout le monde ne voit pas loriginalité du concept produit. DDB Paris présente Mr Patate comme le jeu où le nimporte quoi est la meilleure source déveil. |
Problema | Everyone knows Mr Potato Head, but not everyone recognises the originality or the benefits of the product. DDB Paris presents Mr Potato Head as the toy whose anything-goes dimension is the best source of early learning |
Problema (língua original) | Tout le monde connaît Mr Patate, mais tout le monde na pas lidée den acheter un
Cest en partant de cette problématique que Hasbro France et DDB Paris se sont donné comme ambition de faire de Mr Patate un acteur incontournable du marché des jouets. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | França |
Director de publicidade | Philip Waterhouse |
Director de publicidade | Yves Cognard |
Director de publicidade | Véronique Morel |
Director de publicidade | Florence Gaillard |
Account Manager | Marie-Laure Dangeon |
Account Manager | Catherine de Mijolla |
Account Manager | Clément Mornet-Landa |
Director criativo | Alexander Kalchev |
Director criativo | Sylvain Thirache |
Redator | Céline Landa |
Director de arte | Benjamin Marchal |
Produtor da agência | Emilie Talpaert |
Produtor da agência | Stéphanie Carre |
Realizador | Jean Yves Lemoigne |
Produtora | Wanda Paris |