Anchor Dairy - "Glorious Nothing Days"

T&Pm

T&Pm Global

6863

Titulo	Glorious Nothing Days
Agência	T&Pm
Campanha	Tastes Like Home
Anunciante	Arla Foods
Marca	Anchor Dairy
Posted	Mai 2014
Sector Empresarial	Queijos
Legenda	Tastes Like Home
Filosofia	Somesuch & Co’s Kim Gehrig directed the delightful campaign, comprising one 60” hero film and a 30" cutdown. Praising those wonderful days when there’s nothing better to do than enjoy a bit of cheese on toast, the spot employs a variety of complex filming techniques. MPC completed the subtle VFX, working closely with Kim to determine the best way to execute her vision. VFX Supervisor Michael Gregory said, “Kim decided early on that she wanted to cut from real time to long exposure. This required shooting on a stereo rig, using two cameras with the same lenses shooting different frame rates. The final spot is a lovely homage to lazy days at home- definitely an appealing option for the weekend.”
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Efeitos especiais	MPC LDN
Grade	MPC LDN
Empresa de produção	Trim Editing
Realizador	Kim Gehrig
Produtor da agência	Nicola Ridley
Produtora	SomeSuch and Co.
Editor	Tom Lindsay
Director de fotografia	David Procter
Equipa criativa	Matt Searle
Equipa criativa	Sarah Levitt
Producer	Lee Groombridge
VFX Producer	Ian Luxford
VFX Supervisor	Michael Gregory
Colorização	Aline Sinquin