Sander Slager
PR Agency at Anorak Oslo
Amsterdam, Países Baixos
TituloThe distress signal
Agência
Campanha The distress Signal
Anunciante Amnesty International
Marca Amnesty International
PostedDezembro 2018
Sector Empresarial Instituições, organizações não governamentais
História When Norway, in 2017, was the first country in the world to shut off their FM-radio-network, Amnesty International turned it back on, to broadcast its first distress signal since second world war. The distress signal was a looped recording from the sister of Teodora Vasquez - a Salvadoran woman sentenced to 30 years in jail after suffering a stillbirth. With the help of our own FM-receiver we managed to hijack the FM-radio-network. And the national media caught on at once. But since our FM-receiver only had a radius of 8 km(5 miles), we decided to make it possible for people to help boost Tedora's distress signal. With the help of two 24/7 LIVE streams of the same distress signal - one for Facebook and one for twitter - we made it possible for anyone to spread the signal by turning their Facebook or twitter into a radio antenna.
Tipo de Mídia Televisão
Comprimento
Redator
Director de arte
Produtora
Produtora
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Programador
Programador
Programador
PR
PR
PR
Realizador
Realizador
Design de imagens
Design de imagens
PR Agency
Agência de Mídia
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Designer
Planeador

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