Titulo | The distress signal |
Agência | Anorak Oslo |
Campanha | The distress Signal |
Anunciante | Amnesty International |
Marca | Amnesty International |
Posted | Dezembro 2018 |
Sector Empresarial | Instituições, organizações não governamentais |
História | When Norway, in 2017, was the first country in the world to shut off their FM-radio-network, Amnesty International turned it back on, to broadcast its first distress signal since second world war. The distress signal was a looped recording from the sister of Teodora Vasquez - a Salvadoran woman sentenced to 30 years in jail after suffering a stillbirth. With the help of our own FM-receiver we managed to hijack the FM-radio-network. And the national media caught on at once. But since our FM-receiver only had a radius of 8 km(5 miles), we decided to make it possible for people to help boost Tedora's distress signal. With the help of two 24/7 LIVE streams of the same distress signal - one for Facebook and one for twitter - we made it possible for anyone to spread the signal by turning their Facebook or twitter into a radio antenna. |
Tipo de Mídia | Televisão |
Comprimento | |
Redator | Hallvard Fjeldbraaten |
Director de arte | Jens-Petter Aarhus |
Produtora | Making Waves Australia |
Produtora | Noa Keren |
Produtor da agência | Janne Espevalen |
Produtor da agência | Kristina Tallaksen |
Produtor da agência | Bjørn Molstad |
Produtor da agência | Lars Georg Teigen |
Programador | Henrik Fischer Bjelland |
Programador | Piotrek Janosz |
Programador | Gjermund Norderhaug |
PR | Henrik Guderud |
PR | Marianne Skøien |
PR | Mette Bruaas |
Realizador | Nøkkvi Thorsteinsson |
Realizador | Darri Thorsteinsson |
Design de imagens | Nøkkvi Thorsteinsson |
Design de imagens | Darri Thorsteinsson |
PR Agency | Sander Slager |
Agência de Mídia | Oath |
Designer | Sondre Hårstad |
Designer | Maria Sætre |
Planeador | Ole Pedersen |